Reviewed on 2009 August 31
Entertaining and clever movie about a smooth man that helps de-nerd men in pursuit of their dream girls, and the gossip columnist that decides she’s going to get to the bottom of all these rumors she’d been hearing about this “date doctor”. It’s also an interesting look at dating and relationships, and what a chore it really is.
Alex “Hitch” Hitchens (Will Smith) offers a truly unique commodity: hands-on “suave lessons” for men who are having trouble accessing their dream girl. It sounds snakey, but as Hitch says, his clients like women, and some of his clients made it to the altar. Hitch is so convinced of his matchmaking skills that he even agrees to help a sweet, shy, dorky accountant named Albert (Kevin James) get his holy grail: a beautiful heiress (Amber Valetta). Business, this new challenge included, seems to be going well for Hitch, until a gossip columnist (Eva Mendes) decides to track down this mysterious dating guru.
Despite what he does for a living, Will Smith makes Hitch charming, largely because his clients are focused on getting the girl, and not just any girl. Plus it’s got some of the smartest dialogue I’ve heard in a post-screwball-era romantic comedy. (“You complete me”? “You had me at hello”? Ew.) It’s a nice weekend afternoon flick, and I think it works for couples or girls’ night in.
Three chocolate morsels.